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Adwords Quality Score Tips
By Geoff | December 1, 2008
How To Improve Google Adwords Quality Score
Many marketers using Google’s Adwords pay per click advertising system complain and get frustrated when their keywords get de-activated. Google refers to their Quality Score, (as a “dynamic variable” ) then starts requesting a minimum bid of $5 or even $10 per visitor!
Many people feel that this is a grossly unjust thing to do to the learning advertiser. I agree. Perry Marshall says it’s a penalty for “being dumb” as Google is a highly intelligent machine.. er, what?!
What’s the solution?
The answer is to use ‘long tail’ keywords that are highly targeted to your offer and which are more likely to be ‘buying keywords’ - - not just free-information-seeking keywords!
ALSO … these ‘long tail’ key phrases of 3-5 words, highly specific and targeted to your exact product or service, and often in the form of a question, MUST appear in your Adwords ads and on specially made landing pages. THIS will improve your Quality Score to a viable level, say a 6 or 7 or more.
DON’T USE BASIC OR GENERIC KEYWORDS!
The prospect searching for, say “home business” is
at the very beginning of the marketing learning curve
and is most likely looking for only free
information about “home business” and not to purchase
specific solutions.
This is not the type of prospect you want to
target.
Further, to make the situation worse, most new
marketers will think only to place ads on
these generic keywords, so the resulting
situation is one of massive competition and
artificially inflated bid prices. It will be very
hard to earn much income using these keywords.
On Google’s end, most of the time they will
penalize you for using these generic keywords
and this is most likely why Google is turning
off your ads and requesting you to pay $5 to $10
per click. Ruining your chances.
(Perry Marshall’s *dumb* penalty?)
The advice is to stay away from generic keywords
and focus your mental efforts on finding as
many targeted keywords you can find that you
think a more sophisticated prospect will be
searching for.
Finally on this point you need to have many
small Adgroups instead of a few large ones.
Remember, relevancy is key to Google, so the
smaller the Adgroup the more likely Google
will target your ad as relevant to your
keyword group if you’ve made sure to use
your Adgroups main keywords in your ads.
Finally, I’ve left out on-site optimization
considerations because when it comes to
marketing a business opportunity online most
of the time you are marketing a web site or
portal page that you do not have the
ability to change or edit. Especially so for affiliates.
If you can change or edit your site, ideally you
should also create multiple versions of your
lead capture page having the main keywords
for each of your Adgroups display on the
actual web site on your end.
A Suggestion For Wording:
An easy phrase to use to include your keyword in,
is: “If you’re looking for [Keyword], then
you’ll love this . . .”
This will allow you to place the main keyword
for each Adgroup on it’s dedicated landing
page.
But, the reality is, in most cases on-site
optimization is not possible. Following the
advice before the on-site considerations will
get you a long way in improving your quality
score.
Good luck, good tracking and management with
your Google Adwords pay per click campaigns!
Geoff Dodd, Software Club.
Topics: google |
One Response to “Adwords Quality Score Tips”
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December 1st, 2008 at 4:49 am
These tips for improving Google Adwords quality score are not just good advice - they’re now essential to your success in most crowded niche market areas online!
Geoff Dodd